Tuesday, January 15, 2013

Going Back to the Future: A Layman's DeLorean DMC-12 Design Review


     I've been fortunate to know my best friend Jacob since we were in 7th grade.  We became friends when we started talking about, among other things, the fifth-generation (C5) Corvette.  Our friendship since then has been full of talking about and going to look at cars, as well as watches and clothes.
     Jake, a very talented Transportation Design student at the illustrious Art Center College of Design, has been a supporter of "Watches, Whips and Wardrobe" since I started it and was kind enough to read my term paper about the media practices and biases applied to and exploited by John Z. DeLorean (which you can read elsewhere on "Watches, Whips and Wardrobe" here.)  He recently requested I critique the design of the (in)famous DeLorean DMC-12.  Who am I to say no to my best friend?  Below are a few key facts about the DMC-12 and a layman's analysis of its design. 


DELOREAN DMC-12
Model Years Made: 1981-1983
Number Produced: <9,000 
Country of Production: Northern Ireland
Engine: 2.8 liter V6
Horsepower: 130 (US-spec)
0-60: 10 seconds
Designed By: Giorgetto Giugiaro

The obvious color difference between the stainless-steel-on-fiberglass bodywork and the "nosecone" appears a little low-grade.  I can imagine this piece was not made of stainless steel for safety reasons, though.  (Photo courtesy of ConceptCarz.com.) 
The large, flat trunklid makes me think of an oversized ice chest.  I'd still love to flip it up and fill it with a cool set of matching luggage for a weekend trip out of town.  (Photo courtesy of ConceptCarz.com.)

What design review of the DMC-12 would be complete without a shot of those remarkable gullwing doors?  If people don't notice this car going down the road, they'll certainly notice it when the owner steps out of it.  It really makes me think of a time machine that you're sealed inside of when those unique doors are flush against the perennially attractive bodywork.  (Photo courtesy of ConceptCarz.com.)

For such an attention-getting car, the front end is surprisingly plain. The grill is a generic corporate blank with horizontal ribs and is flanked by nondescript, square headlights. You know what?   I don't care. The DMC-12 looks bad-ass in spite of it.   (Photo courtesy of ConceptCarz.com.)

The profile almost makes me think of a shooting brake. The black side moldings lead your eye down the length of the car and keep it from looking blank and slab-sided. The front wheels appear a little too small, especially when compared to the rear wheels, but the size difference between the two sets gives the car a certain rake and feeling of pent-up power and speed.  However, the car still appears too high-riding.  The tiny side windows are an unfortunate side effect of the construction limitations of the gullwing doors.  (Photo courtesy of ConceptCarz.com.)

The rear end is one of my favorite parts of the DMC-12. The tailights are very '80s grid-style units with amber turn signals, set under a massive rear window covered with black louvres - a cool, Mustang Mach 1 touch. The dual exhausts are a progressive touch for a non-muscle car that went into production in the early 1980s.  Giugiaro worked magic by taking conventional, straight lines and combining them with sterile, unpainted stainless steel to create one of the most eye-catching, iconic automobiles in the world.  (Photo courtesy of ConceptCarz.com.)

This angle shows a substantial rear overhang, adding to the shooting brake image. An original concept sketch of the DMC-12 had the rear side windows blanked out - a choice that, fortunately, did not make it into production. It would have made the rear end look even bigger and heavier and ruined the car's looks. The wheels pleasantly remind me of the face of an airliner's jet engine.  (Photo courtesy of ConceptCarz.com.)

As interesting as the car looks on the outside, its interior is pretty dull.  I blame most of that on the severely limited available color palette of black or grey. Other than that, the design seems to be standard '80s squares and rectangles and white-on-black analog guages. The steering wheel looks like it's straight out of a spare parts bin.   (Photo courtesy of ConceptCarz.com.)


    
     Even though the original DeLorean Motor Company went under, it was resurrected several years ago.  If you live in Texas and you're reading this, I have great news: The new DeLorean Motor Company is now headquartered near Houston, in Humble, Texas!  They restore and repair old DeLoreans and offer "new" cars built out of unused original parts.  Watch out for the all-electric DeLorean DMC-12 coming out this year.  The new DMC has dealerships across the United States and in Europe.  Check out their website at http://delorean.com/.
     You can also check out Motorweek's 1982 review of the DMC-12 on Youtube: http://youtu.be/bh_4LemfCDg.

     If you'd like to see a ton of cool car pictures (including a lot of the DeLorean DMC-12), go to ConceptCarz.com.




3 comments:

  1. Hey man thanks for the shout outs! Much agreed on the first paragraph, its real nice to know that you took the request to heart. The Delorean (DMC-12) is just way too cool even after all of these years! Its unapologetic, its steel, its hefty but light, I love it! Nice review man! Well thought out, I like that you pointed out the straight black plastic bar that runs the length of the car and how it really leads the eye around the car and in an affordable way in manufacturing terms. Also did you know the car was designed to have the front windshield be the main way of escape in case of a roll you can kick it out! Thats so 80s! The paint was saved to reduce costs, as it was an affordable exotic. In many ways the idea of no paint is great! Its also more sustainable for the environment. For the gullwing doors a massive torsion bar system was invented to hold the enormous weight of the doors, which I thought was neat. Also what Guigiaro was doing in other cars at the time was not only painting them in silver but dressing the interior with oranges and tans to invite the driver in, which would have served the DMC-12 well. When I get one I wont change it but it will be tempting. All in all I really like your take on this classic, ok tag Im it, lets say I do a review of the Maser Bora, I'm already working on it....:)

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  2. I never knew the paint was skipped for cost reasons. Too bad that move that didn't work. The car was still overpriced when it came out. I'm all for the orange/tan interiors. Can't wait to see your Bora review! I love that car.

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  3. Yeah its a shame it still cost so much! Heck yeah! Check it out, its up now.

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